Brand Associate
CMX, MX
Job Description
Support the long-term strategic plan for the CHC portfolio, brand positioning, market expansion, and innovation roadmap. Support in market segmentation, SKU optimization and marketing updates. Ensure an end-to-end strategy execution across retail, pharmacy chains, digital environments. Monitor key metrics including market share, household penetration, repeat purchase, adherence, brand equity, and channel performance.
Qualification and Experience
Bachelor's degree in Marketing, Economics, Business Administration, or International Business.
Experience supporting brand strategy, portfolio management, and advertising and promotion. Proactive, strategic thinker with analytical skills. Understanding of regulatory environments (COFEPRIS)
Competencies