Head of Marketing - Value Added Generics

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The Senior Director, Head of Marketing – Value Added Generics will lead U.S. marketing strategy and commercialization for Lupin’s growing portfolio of differentiated pharmaceutical products, including 505(b)(2), value-added/specialty generics, and biosimilars.

Job Description

This leader will build and execute portfolio and brand strategies from business case evaluation, go-to-market strategy, early commercialization through launch and lifecycle management. The role requires a combination of strategic growth, marketing, launch excellence, market insights, payer, customer/channel understanding and cross-functional leadership to establish Lupin as a leader in differentiated/value-added generics and specialty pharmaceutical products.

• Key ResponsibilitiesLead U.S. marketing strategy for 505(b)(2), value-added generics and specialty, biosimilars and other differentiated products.
• Develop portfolio, brand and commercialization strategies based on unmet patient/customer needs, product differentiation, competition, payer/market access and channel dynamics.
• Lead pre-launch and launch planning including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement and launch readiness.
• Build differentiated value propositions for HCPs, pharmacists, patients/caregivers, payers, organized providers/institutions, health systems, GPOs and other relevant customers.
• Establish annual and long-term marketing plans, priorities, resource allocation and KPIs across the portfolio.Partner with R&D, Regulatory, Medical Affairs, Portfolio and Business Development to incorporate commercial insights into product development and lifecycle strategy.Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer, reimbursement, formulary, institutional and channel considerations into brand strategy.
• Lead market research, competitive intelligence, patient/customer journey analysis and performance analytics to identify opportunities and optimize commercial strategy.Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning and investment decisions.
• Provide commercial input into portfolio evaluations, business development opportunities and lifecycle-management strategies.Lead cross-functional launch teams spanning Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance and Commercial Operations.Build scalable marketing capabilities, processes and launch playbooks as Lupin’s differentiated portfolio expands.Lead, coach and develop marketing talent and external agency partners while maintaining appropriate budget and compliance oversight.

Qualification and Experience

• Bachelor’s degree in Business, Marketing, Life Sciences or related discipline; MBA, PharmD or advanced degree preferred.
• 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience.
• Demonstrated success in pharmaceutical product commercialization, including pre-launch and new product launches.Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated pharmaceutical products strongly preferred.Experience with retail, LTC, institutional, specialty pharmacy, hospital/GPO, clinics, mail-order, value-based or payer-driven channels preferred.
• Strong understanding of U.S. payer/market access, reimbursement, customer and channel dynamics.
• Strong strategic, analytical and financial acumen with experience in forecasting, market research and business planning.
• Proven ability to lead cross-functional teams and influence senior stakeholders in a matrix organization.
• Entrepreneurial mindset with demonstrated ability to build new capabilities and operate successfully in evolving business environments.
• Strong executive presence, communication, leadership and people-development skills.

The anticipated salary range for this position in New Jersey is $246,376 to $271,014 , plus discretionary 25% performance bonus (based upon eligibility). The final salary offered to a successful candidate may vary, and will be dependent on several factors that may include but are not limited to: the type and length of experience within the job, type and length of experience within the industry, skillset, education, business needs, etc. Lupin is a multi-state employer, and this salary range may not reflect positions that work in other states.  

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