Senior Director, Marketing - US Biosimilars

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The Senior Director, Marketing – US Biosimilars will be a commercial leader responsible for leading US biosimilars portfolio strategy and developing and executing marketing and commercial strategies for pipeline, launch, and in-line biosimilar products. The Senior Director will lead integrated launch planning, generate market and competitive insights, evaluate post-launch performance, and coordinate with cross-functional partners to develop and execute strategies designed to achieve agreed market share, volume, revenue, margin, and profitability objectives.

Job Description

Key Responsibilities

Commercial and Portfolio Strategy

• Lead US biosimilars portfolio strategy, pipeline assessment, opportunity prioritization, sequencing, and resource recommendations.

• Translate market, customer, payer, reimbursement, pricing, contracting, and competitive insights into differentiated commercial strategies.

• Maintain market and competitor intelligence and recommend portfolio priorities and investment decisions.

Launch and Product Leadership

• Lead integrated commercial planning and readiness for biosimilar launches and in-line products.

• Establish and evaluate performance measures for market share, volume, revenue, margin, and profitability; recommend corrective actions.

• Direct customer-facing strategies and materials with Sales, Market Access, Medical Affairs, Regulatory, Legal/Compliance, Finance, Analytics, and Commercial Operations.

Cross-Functional Leadership and Analytics

• Lead complex initiatives across a matrixed organization and align stakeholders on priorities, timelines, risks, and objectives.

• Communicate strategies, performance, risks, and recommendations to senior leadership and participate in customer meetings as needed.

• Use research, forecasting, competitive intelligence, and analytics to generate insights, dashboards, and executive recommendations.

Qualification and Experience

• BA/BS degree and 10+ years of relevant pharmaceutical-industry experience.
• At least 1 year of direct commercial biosimilars experience.
• Experience leading portfolio strategy, commercial assessment, pipeline prioritization, complex launches, in-line product management, or a combination of these areas.
• Director-level or comparable scope demonstrating strategic ownership, cross-functional leadership, senior-stakeholder influence, business accountability, and measurable impact; prior Director title not required.
• Understanding of US biosimilar market access, reimbursement, commercialization, customer strategy, adoption, and pharmaceutical regulatory/compliance requirements.
• Experience with forecasting, market research, competitive intelligence, and commercial analytics.
• Strong matrix leadership, communication, presentation, prioritization, and project-management skills.
• Proficiency in Excel, PowerPoint, Word, Outlook, and Teams.

The anticipated salary range for this position in New Jersey is $ $246,376  to  $271,014, plus discretionary performance bonus, LTI (based upon eligibility). The final salary offered to a successful candidate may vary, and will be dependent on several factors that may include but are not limited to: the type and length of experience within the job, type and length of experience within the industry, skillset, education, business needs, etc. Lupin is a multi-state employer, and this salary range may not reflect positions that work in other states. 

Competencies