Manager - Corporate Communication

Long Description

Skills required
•    Excellent written and spoken communication skills
•    Clear and strategic thinking, with a creative mindset
•    Ability to narrate stories well
•    Ability to collaborate with various stakeholders, both internal and external
•    Experience in working with external agencies
•    Capability to engage with the leadership team, provide support and manage expectations
•    Constantly keeps oneself abreast of best practices in the industry
•    Has a good idea of social and digital developments
•    Is able to think in a balanced manner and provide counsel
•    Experience in managing a portfolio of digital and social communications channels, curating engaging and topical content for different digital platforms
•    Knowledge and experience in using digital and social media analysis and insight to guide strategy and communication output
•    Experience in leading a team and managing performance
•    11 – 12 years of experience in a Communications role, with a major part of it in a digital/social role
      
Responsibilities
•    Responsible for development of a digital and social communications approach, helping maximise opportunities, keeping in mind audience reach and across all of Lupin’s platforms
•    Curate effective campaign strategies; develop narratives, with hi-quality campaigns aligned to the business strategy
•    Be a catalyst to driving communications globally, ensuring presence of all markets and geographies
•    Drive and build an integrated communications plan for social and digital platforms, with a view to enhance trust and build engagement with relevant stakeholders
•    Benchmark Lupin against best practices in the industry and develop a cohesive narrative that can elevate our narrative across all owned platforms
•    Ensure that the corporate tonality is adopted for all digital engagements, ensuing its relevance to the channel as well as the content
•    Have clear and defined measurement metrices for the agency with regard to delivery month on month – demonstrate the importance and ROI of digital campaigns
•    Explore newer tools and formats, which can be adopted to provide better efficiencies and RoI for the business
•    Create, maintain and own execution of calendar for social and digital platforms
•    Manage Online Reputation Management in real-time
•    Map any communication risk footprint and draw up mitigation plans

Relevant Experience:       11 – 12 years
 

Competencies

Education